Digital Growth
Strategy
Thank you for the opportunity to partner with OES Clogs. We have analyzed your current digital footprint and identified four key pillars to transform your brand from a participant to a market leader. Below is the strategic roadmap designed to accelerate online growth and maximize e-commerce sales.
Phase 1: Foundation
Website Revamp
The current site is leaking customers due to speed and UX issues. A high-performance e-commerce engine is the non-negotiable first step.
- Speed: Reduce load time from 4s+ to <1.5s.
- Mobile First: 70% of traffic is mobile; the new design prioritizes thumb-scroll shopping.
- Trust: Integration of "Verified" badges and ISO certifications.
Phase 3: Traffic
SEO & Organic Search
Capturing the 100,000+ monthly searches for "Monsoon Footwear" and "Medical Clogs" that you are currently missing.
- Technical Fixes: Schema markup for rich product snippets.
- Keyword Monopoly: Ranking for both high-volume and low-competition terms.
- Zero Ad Spend: Building a recurring stream of free traffic.
Phase 4: Expansion
Industry & B2B Strategy
Once the D2C engine is running, we scale through B2B partnerships. This is the long-term vision for market leadership.
- Institutional Sales: Hospital & Culinary School partnerships.
- Wholesale Network: Expanding offline distribution.
- Brand Collabs: Limited drops with industry influencers.
Product Showcase
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